After the first lesson in this series, you now have your social sites all set up and are ready to engage your followers.
People want go where content is fresh, new and relevant. No one likes or follows a page with stale content. With an abundance of ideas on what content to post, how often to post and who you are trying to reach, you do know you want to find killer content for your page.
Creating Engaging Content
You have worked really hard to gain relevant followers. Now you have to keep your audience captivated with interesting content. Content is king in the marketing world, and it doesn’t have to be difficult to create.
Step 1- Create a solid piece of content
Consider this one piece of content your content hub. The majority of your social posts and additional content will come from this one piece. It will take time to create, but it will save you time in the long run. This can be a great blog post, an ebook or whitepaper.
Step 2- Repurpose the Content
Let’s say, for example, you have an informative blog post that you’ve posted to your small business blog. You can repurpose that blog content into the following:
- Videos or even a video series (Hello, YouTube)
- Ebook combining multiple blogs
- Slideshare presentation
- LinkedIn Pulse post
- Multiple Facebook posts
- Pinterest pins
- LinkedIn posts
- Instagram posts
Use your time effectively by doing all you can to develop more content from content you have already created.
Step 3- Test How it Performs
Test how it preforms. If one Facebook post does better than another, why is that? Could it have been the time it was posted? Could it have been that an image is more compelling than a video or vice versa? The more you know about what content performs better, the more you can perfect your content.
You then repeat the cycle now knowing how each piece of content performs with your audience. If videos resonate more, create more videos. If you see an abundance of whitepaper downloads, create more whitepapers. Testing is an important part of your social media success that should not be skipped.
Scheduling and Reporting Tips:
- Schedule out your content using tools like Hootsuite and Buffer to save you time.
- Use link shorteners like Bitly to track who clicks on your links and through what medium.
Engaging Content Tips:
- Every post needs a purpose. Are you looking for link clicks, likes, shares, retweets, comments, etc.? Make sure your content reflects that. For example if you’re looking for comments, ask a question.
- Keep track of Facebook, Twitter and other social medium’s changes. For example, sometimes Facebook will release what pieces of content will hold more weight in the ranking algorithm.
Don’t be afraid to share a blog post more than once. Because of how social media works, your content will probably not reach all of your followers the first time you post it.