Cash Advance

How to Close the Sale

Whether you realize it or not, at some point in your career you will inevitably face the need to sell something, be it a product or service, or even yourself as a qualified candidate in a job interview. Learning how to effectively close the sale, regardless of what’s at stake, is an important part of being successful in any line of work. For many, it’s also one of the most challenging. Here are a few key points to keep in mind that will help you become more adept at negotiating and sealing the deal in any situation.

Understand your ideal customer…

There’s no one-size-fits-all approach to sales. In fact, it’s something that must be tailored to the audience you’re specifically targeting if it’s going to net you the results you’re after. Having a clear understanding of who your ideal customer is and what their unique needs, wants and pain points are can help you develop a more effective sales pitch. This not only reaches your prospects where they are, but demonstrates why your product or service is something they absolutely must have.

It’s about them, not you…

You may have an amazing product or service that could help people tremendously. The problem is, if you can’t clearly communicate how your offering will specifically benefit your prospects, you’re wasting your time (and theirs). When you sell, focus on your customers’ needs rather than what you believe are the key selling points of your product. What you find great about your product may be different than how others perceive its benefits. As an added bonus, when your sales approach is focused solely on your audience, you’ll naturally begin to build valuable relationships. Because people are more likely to buy from someone that they know and trust, you’ll already be a step ahead of the game.

Use happy customers as sales tools…

You could talk for hours about how awesome your product or service is, but it doesn’t mean nearly as much as when that kind of glowing endorsement comes from an actual customer. In fact, 84% of consumers say they trust recommendations from family, colleagues and friends more than any other resource. Don’t be afraid to ask satisfied clients and customers who have had a positive experience with your brand to give a recommendation for future sales. Reviews and videos can be a strong and powerful tool for effectively closing the sale.

Ask…

It may seem obvious, but this is the step that many people tend to struggle with the most. If you’ve done your job in identifying your prospects’ needs and aligning the benefits of your product or service with those needs, the final step in asking them to sign on the dotted line shouldn’t be that difficult. What’s the worst that could happen? You’ll get a ‘no’? Overcoming objectives and dealing with rejection is par for the course, and will ultimately make you a stronger negotiator over time.

Successful individuals have one thing in common: the ability to close the sale. It doesn’t matter whether it’s the sale of your latest product, an upgrade on a particular service offering or selling yourself as the ideal candidate for that new job or promotion. The key is understanding the science and psychology behind the sales process and making that work for you. By applying the tactics listed above, you’ll be able to hone your skills and start closing deals with cool confidence and an increasing success rate.