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Social Media Tips, Staffing Agencies

5 Social Media Tips for Staffing Agencies

If you work for a staffing agency, social media can be a powerful tool to help your firm grow by finding the right candidates.

Agencies that aren’t utilizing social media marketing in their strategy are missing valuable opportunities. However, with many platforms available, it can be challenging to determine which are most effective and which are simply a waste of time. In this article, we’ll share five social media tips to increase your staffing opportunities.

1. Understand your target audience

Each social media platform features its own audience. The first step to develop a solid social media strategy is to pinpoint the demographics. Who are your ideal candidates? Focus your efforts on the channels where those individuals will likely be found.

2. Ensure brand credibility and consistency

Another important component of a good social media strategy is branding. Undoubtedly, you will be competing with dozens of other recruiters, all of whom are vying for the same top talent. To grab and keep the attention of potential candidates, your brand must stand out as both credible and consistent. Be sure your agency maintains an active online presence with an image and voice that are consistent across all platforms.

3. Find the right platform

One social media marketing mistake many businesses make—staffing companies included—is trying to spread their resources too thin. Sure, you could be active on multiple social media channels, but that doesn’t mean you have to be. In fact, doing so could have a negative effect. Instead, focus on mastering the top few platforms where you’re most likely to reach your target audience.

4. Make your content searchable

Keywords aren’t just for search engine optimization (SEO). They also make your content easier to find. In fact, search engines rank social media sites so favorably that leveraging the right keywords can increase your results, making locating the right candidates far easier. In the company description, incorporate targeted keywords and links to the agency’s other social media accounts. Keyword-rich “about me” descriptions will enhance your online search ability and visibility. And don’t forget to incorporate relevant hashtags on all posts to better reach your target audience. Hashtags make it easier for your audience to find, follow, and contribute to a conversation.

5. Tap into your current workforce

Successful recruiters have a built-in network of referral opportunities in the candidates they’ve already matched with companies in need. Why not tap into this resource to help spread the word socially about other openings you’re trying to fill? Today’s consumers trust online recommendations just as much as if they’d come from a friend, family member, or colleague; and getting others to share on your behalf provides access to additional networks of potential candidates.

Where to spend your time

Now that you’ve built a strong foundation to support your social media strategy, let’s take a quick look at which platforms tend to be the most beneficial marketing channels for staffing agencies.

  • LinkedIn: Advanced search allows you to look for prospects using keywords, job titles, industries, and more.
  • Blog Posts: Leverage the power of SEO to help candidates find you and learn about your openings.
  • Facebook: Use the new advertising format to target candidates based on a number of variables.
  • Twitter: Use keywords to search for qualified candidates.

For more details on recommended social media platforms for recruiters as well as other valuable tips, watch this short video clip.

And be sure to bookmark our Staffing Blog for the best staffing agency resources, professional advice, tips, tricks, and much more.

Small Business Factoring

Small Business Social Media 101: How to Start Using Social Media

Social media is revolutionizing our world, not only in the way we connect with others but also how businesses market. With 74% of internet users using social media, small businesses can’t ignore that a large part of their audience are active on social networking sites. This audience is filled with current customers, potential customers, and even potential brand ambassadors.

So how can your small business utilize social media to build relationships and ultimately generate sales?

You can’t just start by posting on Facebook or sending out a tweet. You need to approach your social media marketing with purpose.

Identify Your Goals

Why does your company want to be on social media?

Think about your business and what makes sense for your customers. If you run an e-commerce site, then maybe your goal is to drive people to the website to purchase goods. If you are a B2B company, maybe your goal is to build brand awareness or thought leadership in your industry.

Here are some ideas when determining your goals:

  • Build thought leadership
  • Establish brand awareness
  • Drive sales
  • Create relationships with customers
  • Increase website traffic

Once you have your goals identified, write them down. You will want to refer to them as you further develop your social strategy.

Research Your Intended Audience

Each social media platform has a different audience that they cater to. While many individuals and businesses may be on multiple platforms, you need to find where your audience is and engage with them there.

 

Social Media Audience Demographics

This chart is just a snapshot of the social media platforms available to your business. Continue to do research on what platform(s) is best for your small business.

Gain an Audience

Once you have identified the right social media channels for your business, it’s time to build your social audience. You want to find the right people to engage with your content so that ultimately you can fulfill your goals.

  • Invite your customers using email or even giveaways in your brick and mortar store. When we first created our Facebook page, we had giveaways in exchange for likes at a trade show. Get creative.
  • Run Facebook advertisements to get your pre-determined audience to “like” your Facebook page. A little money can go a long way when it comes to Facebook advertising.
  • Use relevant hashtags on Instagram and Twitter to create buzz about your page and content.
  • Use tools like Klout and Follerwonk to determine industry leaders. Follow these users and engage with them on their social platforms. You can also see who follows them, and they might be someone of interest to you too.
  • As you begin to engage with others on social media, you will begin to grow your following. Now that you have followers, you can begin to reach your social media goals.

The next post in this series will highlight how to create killer content to fill your social media pages.

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