Staying up-to-date on the latest recruiting strategies can be tough, particularly when it comes to attracting quality candidates from the millennial generation. The reason it’s so challenging is because individuals from this demographic are markedly different from previous generations. Before you find yourself frustrated and ready to throw in the towel, let’s take a look at some creative recruiting resources staffing agencies can employ to help win over Millennials.
Understand what motivates them.
Unlike Baby Boomers and Gen Xers, Millennials have a completely unique set of desires and needs when it comes to their careers. For instance, younger workers place a much stronger emphasis on things like flexibility, work/life balance and growth opportunity than traditional motivating factors, like salary. Understanding what these workers are looking for can help you position your openings to make them more attractive.
Use social media.
The Millennial generation uses social media for much more than just keeping up with friends and family. They also turn to these online networking sites to connect with brands, make purchasing decisions and – yes – even look for work. If you want to reach candidates from this younger group, you have to meet them where they are, so be sure to incorporate social media into your recruiting strategies.
Create a mobile friendly site.
These days it seems just about everyone has a smartphone or other type of handheld device. This is especially true for Millennials, who are referred to as the first digital natives since they were born and raised during a time when the internet and things like cloud technology were the norm. In terms of staffing, some 1 billion job searches are conducted using a mobile device each and every month. Leverage this by ensuring that your recruiting site is mobile-friendly and can be easily accessed and navigated using any device.
Make culture a top priority.
Candidates from the younger generation want to work for companies that have invested in developing and fostering cultures that value people, not just the bottom line. That’s why employer branding is so important during the recruiting process. Staffing professionals must find a way to demonstrate and effectively “sell” the overall vibe and culture of the company if they want to win over Millennials.
Provide work that matters.
Another key differentiator of the millennial generation is how strongly they feel about making a difference. This applies both to the impact they can potentially make with their employer as well as in the world around them. For this reason, recruiting strategies must involve clearly defining and effectively communicating the role being offered and how it factors in with the big picture.
Last but not least, if you want to attract and win over the hearts and minds of millennial workers, you must remain at peak performance and in sound financial shape. If payroll funding and cash flow issues are holding you back from successfully reaching qualified candidates, funding through staffing factoring might be just the solution. This will allow you to focus on getting the right people instead of worrying about how to keep them.
With Millennials now occupying more than 50% of today’s workforce, figuring out the best way to reach, engage and appeal to them is more important than ever. By incorporating the above best practices into your overall recruiting strategy, you’ll have a much better chance of landing the types of quality younger candidates that will help drive the ongoing success of your business.