If you work for a staffing agency, social media can be a powerful tool to help your firm grow by finding the right candidates.
Agencies that aren’t utilizing social media marketing in their strategy are missing valuable opportunities. However, with many platforms available, it can be challenging to determine which are most effective and which are simply a waste of time. In this article, we’ll share five social media tips to increase your staffing opportunities.
1. Understand your target audience
Each social media platform features its own audience. The first step to develop a solid social media strategy is to pinpoint the demographics. Who are your ideal candidates? Focus your efforts on the channels where those individuals will likely be found.
2. Ensure brand credibility and consistency
Another important component of a good social media strategy is branding. Undoubtedly, you will be competing with dozens of other recruiters, all of whom are vying for the same top talent. To grab and keep the attention of potential candidates, your brand must stand out as both credible and consistent. Be sure your agency maintains an active online presence with an image and voice that are consistent across all platforms.
3. Find the right platform
One social media marketing mistake many businesses make—staffing companies included—is trying to spread their resources too thin. Sure, you could be active on multiple social media channels, but that doesn’t mean you have to be. In fact, doing so could have a negative effect. Instead, focus on mastering the top few platforms where you’re most likely to reach your target audience.
4. Make your content searchable
Keywords aren’t just for search engine optimization (SEO). They also make your content easier to find. In fact, search engines rank social media sites so favorably that leveraging the right keywords can increase your results, making locating the right candidates far easier. In the company description, incorporate targeted keywords and links to the agency’s other social media accounts. Keyword-rich “about me” descriptions will enhance your online search ability and visibility. And don’t forget to incorporate relevant hashtags on all posts to better reach your target audience. Hashtags make it easier for your audience to find, follow, and contribute to a conversation.
5. Tap into your current workforce
Successful recruiters have a built-in network of referral opportunities in the candidates they’ve already matched with companies in need. Why not tap into this resource to help spread the word socially about other openings you’re trying to fill? Today’s consumers trust online recommendations just as much as if they’d come from a friend, family member, or colleague; and getting others to share on your behalf provides access to additional networks of potential candidates.
Where to spend your time
Now that you’ve built a strong foundation to support your social media strategy, let’s take a quick look at which platforms tend to be the most beneficial marketing channels for staffing agencies.
- LinkedIn: Advanced search allows you to look for prospects using keywords, job titles, industries, and more.
- Blog Posts: Leverage the power of SEO to help candidates find you and learn about your openings.
- Facebook: Use the new advertising format to target candidates based on a number of variables.
- Twitter: Use keywords to search for qualified candidates.
For more details on recommended social media platforms for recruiters as well as other valuable tips, watch this short video clip.
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